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Phlur averages 720 monthly searches, showing strong consumer interest in their vanilla-forward offerings.
December 16, 2025
By: Lianna Albrizio
Associate Editor
As the gourmand trend gets richer, consumers see themselves floating in a vanilla sky. Marshmallow and vanilla body mist are leading scent trends for 2026, per Spate’s Popularity Index. Vanilla Body Mist Vanilla body mist has grown by 114.7% compared to last year, and across platforms. On Search, interest is up 44.6%, on TikTok it has grown 150.2%, and on Instagram it has increased 57.4%. TikTok leads this trend with 77.2% Popularity Share. The category receives 590 average monthly searche...
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